PetArmor is an affordable and convenient OTC flea & tick solutions brand. I became the brand designer tasked with breathin new life into the brand, as a strategy to build the customer connection it was lacking.

The goal: Better understand our customer and appeal to them with an updated look and feel.

The challenge: We had to keep the logo, main brand color, fonts, and could not change the packaging.

The solution: Add a 3rd brand color to essentially replace the current secondary color, and have a clearly defined typographic system. These small changes made the brand feel brighter, more caring and appealed to our “savvy, maternal pet parent” shopper.